Emerging Brands, Niche Brands…

Through personalized coaching, Mission Beauté team guides you throughout the process of launching and marketing a new cosmetic brand (skincare, make-up, perfume):

* Market research

* Business Plan

* Search for financial partners

* Sales strategy and choice of distribution

* Marketing strategy

* Recruitment and techniques of team management

* Negotiation skills training

* International brand launch within a constantly updated network of concept stores (Colette, Space NK, Mecca Cosmetica…), department stores (Le Bon Marché, Galeries Lafayette, Printemps…), chains of perfumeries (Sephora, Marionnaud, Douglas, Nocibe…), exclusive independent perfumeries, Spas…

With our teams, you save time…

You make the right strategic options, open rapidly your distribution and express your passion…

You keep the control of your brand while growing with a network of experts…

Our brands have been carefully selected. They all convey beautiful stories and strong identities.

They are world travellers, bringing back the magic and expertise of ancient traditional rituals.

Or, they are careful gardeners, using next door ingredients.

Qualitative textures, dreamy fragrances, their formulation has been strictly controlled by product development experts.

Passion drives their creators, poets of a new beauty world. They all pursue a serious goal, your beauty, and have a solid management expertise acquired at major cosmetic leaders.

At Mission Beauté, we are here only to guide them and help them to meet their distribution.

Teo Cabanel : precious and refined fragrances

Manager coaching, international launch, advisor  of brand growth.

Cosmeeting Beyond Beauty Paris Trade Fair : the platform launch for future beauty stars.

Since 2007, Direction of  Beauty Challenger Awards, Beauty Organic Award and newly created Beauty Pharma Award : brands selection and recruitment of the jury members, experts from Press and distribution,  coordination of Zoom and Beyond Zoom areas.

Aïny : the youth-generating powers of Sacred Plants skincare

Mapping of worldwide distribution channels, distribution strategy, sales presentation preparation, prospection and organisation of appointments with the Trade, negotiation of opening orders and first reorders.

66°30 : organic cosmetics for men under a different angle

Concept definition, brand presentation, promotional tools, trade opening and follow up.

Pomarium : organic beauty products from the French orchards

Sales tools preparation, Trade negotiations for French and export markets.

Au Bonheur des Hommes : natural and poetic

Trade negotiations.

Nominoë : organics from French Brittany

Sales coaching.

Bi Mat Cay : secrets of plants from Vietnam

Prospection France and export.

Ekia : the organic expert of mature skins

Sales tools preparation, Trade opening.

Helene Sillinger : the Polynesian dream

Manager coaching, business plan, Trade negotiations.

Erborian : traditional Korean herborist science

Manager coaching. International prospection.

Le monde merveilleux de Sophie : natural fragrances for children

Sales training.

Arthur World : a strond media group

New organic brand project developement (cosmetic brand and retail outlet). Market survey, business plan.

Ineke : modern, artisanal fragrances from San Francisco

Prospection in France and Middle East.

SheerinO’kho : natural skincare for active lives

Business plan, training , export.

• In all confidence, I appointed Valerie Vanier as Director of the 2007 Beauty Niche Program in charge of the emerging brands within the Cosmeeting international fair. Her experience, her networks, her knowledge of the beauty industry quickly proved to be invaluable assets! But beyond her professional qualities, Valerie strongly contributed to the success of the competition by her good mood, her rigour and her search for quality and creativity. It is the beginning of a true collaboration with added-value as well for the Zoomers, as for the Jury members and as for us.

(David Bondi – President BEYOND BEAUTY PARIS – Organizer Cosmeeting event and Natural Beauty Summit)

• Valerie was hired on a mission of reflexion prior to the launching of a new cosmetic concept. Her professionalism, her experience, her great knowledge of the international distribution helped us a lot in the preparation of our business plan. Valerie was integrated with enthusiasm and dynamism within our team. We had great pleasure in working with her.

(Jean-Michel RIVET, Vice-President Arthur World)

• I met Valerie two years ago a few weeks after the PR launch of our first two fragrances. Her true experience of beauty industry and her great knowledge of the international distribution were true assets to a qualitative establishment of Téo Cabanel on the international scene. Her networks, her contribution with our sales strategy and marketing, her experience in training and management largely contributed to organize the best distribution for our brand. Valerie also played a part of “personal coach” in the moments of doubts! Thank you for your good mood, your availability and your professionalism.

(Caroline Moncouqut – Director/Founder Teo Cabanel)

• Mission Beauté was a key component of the launch of SheerinO’ kho. The relevance of advice and strategic vision of Valerie Vanier allowed us to quickly achieve the coverage we wanted. After a year of activities, SheerinO’kho achieved over 80% of its turnover outside France. Mission Beauté really brings added value to our company at each stage of its development…

(Hervé Marion – Managing Director SheerinO’ kho)

• As a startup niche fragrance brand, it has been critical for us to understand what we need to pay attention to and what is less important. Valerie’s years of experience provides that keen insight to help one thread the competitive network of niche fragrances. Beyond Valerie’s solid experience, her spark, energy, proactiveness and promptness ensures your prouduct evolves at a rapid and competitive pace. Her articulate, friendly and decisive nature makes her a wonderful business partner, advisor and colleague, all at the same time!

(Bill O’Such – Ineke Managing director)