The new year is already in full swing. Consumers and beauty business confidence is rising. It seems that people believe 2010 will be better than 2009. So what are the beauty trends that we have to look at in this new year?

Mintel predicts that ‘simpler products’ with lighter formulations and simple packaging have a bright future ahead. This is a reversal from previous years where very complicated ingredients were introduced to make the product sound more scientific. Simplification is also in line with the ‘natural and green’ trend. Consumers believe in ‘less is better.’ It also implies that products need to be easier to understand what benefits they deliverer to consumers. Have a look at Pomarium Sérum Elixir Concentré: one ingredient used from ‘top to toe’, one efficient base line – anti-ageing performance- clearly stated on the packaging.

Following from this is a further trend for convenience. Colour-coding or colour-blocking of product packaging helps the consumer to quickly find the right product for them in the crowded distribution. Just think of Bi Mat Cay mini balms with one colour for one action. Soon, Bi Mat Cay consumers will only have to ask for the pink balm or the green one. Convenience is also driving online beauty sales due to availability of search capabilities, price comparison and easy access of product information. Aïny serum ‘D’un Luxe miraculeux” has seen its sales zooming on the internet following a TV show and a great internet PR clipping.

The final trend called out by Mintel is multi-purpose products to appeal to a broader audience. An example is the men’s range introduced by 66°30 that clearly emphasize multi-purpose and multi-function products with a clear coding on the packaging.

What kind of interesting combinations could you think of for your products? How are you moving in your 2010 projects ? Get in touch, we will be happy to help and advise. At Mission Beauté, 2010 is also our challenge and we want to help you make it great !

We wish a wonderful 2010 to all creative and bold emerging brand creators.

Valérie Vanier

Source: www.latestinbeauty.com - www.mintel.com

You have an idea of a new creative, innovative and consistent brand. Your textures, and fragrances are comfortable, pleasant and smooth. Your concept arises the enthusiasm of the profession and the press. You enjoy getting involved in this risky venture and you are passionate. You have a bit of money for later … In short, you have the feeling that you have already thought of everything.

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Our brands have been carefully selected. They all convey beautiful stories and strong identities.

They are world travellers, bringing back the magic and expertise of ancient traditional rituals.

Or, they are careful gardeners, using next door ingredients.

Qualitative textures, dreamy fragrances, their formulation has been strictly controlled by product development experts.

Passion drives their creators, poets of a new beauty world. They all pursue a serious goal, your beauty, and have a solid management expertise acquired at major cosmetic leaders.

At Mission Beauté, we are here only to guide them and help them to meet their distribution.

Teo Cabanel : precious and refined fragrances

Manager coaching, international launch, advisor  of brand growth.

Cosmeeting Beyond Beauty Paris Trade Fair : the platform launch for future beauty stars.

Since 2007, Direction of  Beauty Challenger Awards, Beauty Organic Award and newly created Beauty Pharma Award : brands selection and recruitment of the jury members, experts from Press and distribution,  coordination of Zoom and Beyond Zoom areas.

Aïny : the youth-generating powers of Sacred Plants skincare

Mapping of worldwide distribution channels, distribution strategy, sales presentation preparation, prospection and organisation of appointments with the Trade, negotiation of opening orders and first reorders.

66°30 : organic cosmetics for men under a different angle

Concept definition, brand presentation, promotional tools, trade opening and follow up.

Pomarium : organic beauty products from the French orchards

Sales tools preparation, Trade negotiations for French and export markets.

Au Bonheur des Hommes : natural and poetic

Trade negotiations.

Nominoë : organics from French Brittany

Sales coaching.

Bi Mat Cay : secrets of plants from Vietnam

Prospection France and export.

Ekia : the organic expert of mature skins

Sales tools preparation, Trade opening.

Helene Sillinger : the Polynesian dream

Manager coaching, business plan, Trade negotiations.

Erborian : traditional Korean herborist science

Manager coaching. International prospection.

Le monde merveilleux de Sophie : natural fragrances for children

Sales training.

Arthur World : a strond media group

New organic brand project developement (cosmetic brand and retail outlet). Market survey, business plan.

Ineke : modern, artisanal fragrances from San Francisco

Prospection in France and Middle East.

SheerinO’kho : natural skincare for active lives

Business plan, training , export.