The ten key strengths about an emerging fragrance / beauty brand
Dear Brand Creator,
I just wanted to tell you how much I admire you to embark on this exciting but long and difficult path of creating a new fragrance / beauty brand.
So much time spent in finding the right concept, the right formula, the proper packaging … So many sleepless nights to make and remake your business plan …
And now that the time has come to sell your brand, to present it to the trade, it is hard to find the right words.
Because it is always difficult to sell oneself, even more to sell the brand on which you have been working for so long and are so passionate about.
Hence the importance of a “good” sales pitch to try and get “out” of the lot.
But strange as it seems to me, I often hear the same 10 key points:
- I have unique textures.
- My textures are very innovative.
- My product is super efficient.
- My friends have tested it, they love it.
- I use only the best active principes.
- I have not hesitated to pay the price for super ingredients.
- As regards to my retail price, my brand is in between Biotherm and Lancôme.
- The fragrance of my products ? Yes, I have tested them. All my friends like it.
- I am very motivated.
- It is an exclusive product for a very exclusive distribution.
- The packaging is unique.
But if I often hear these strengths, I imagine that the buyers and the press also…
Why not try to pick items more personal, more clearly differentiating?
At Mission Beauté, we are here to assist you in finding those elements that are part of your brand, your history, your personality, your vision.
We listen to you, we talk with you, we challenge you in order to build a unique sales pitch, one that is unique to your brand and will give you every chance of being listed by the trade.
So, eee you very soon to talk about YOUR 10 key strengths.
Cheers !
Valerie Vanier
How does a niche brand become a cult brand? What are these brands that we admire ? Those who have met the challenge of image and sales? Are there any steps to follow?