Thousands of dismissals here, thousands of dismissals elsewhere… Such bank is at the edge of the bankruptcy and such country also… Unemployeds in exponential rise, a strongly slowed down consumption, depressed customers… the future depicts by the media is alarming us on a daily basis.
You have an idea of a new creative, innovative and consistent brand. Your textures, and fragrances are comfortable, pleasant and smooth. Your concept arises the enthusiasm of the profession and the press. You enjoy getting involved in this risky venture and you are passionate. You have a bit of money for later … In short, you have the feeling that you have already thought of everything.
What is the secret of the creators of emerging brands that succeed? What are their common points?
How does a niche brand become a cult brand? What are these brands that we admire ? Those who have met the challenge of image and sales? Are there any steps to follow?