What are The Key Success Factors of an Emerging Brand ?
What are the emerging brands that buyers wish to carry in their outlets ? How to make sure your brand is selected ? Here are some buyers recommendations to new emerging brands.
Some things to keep in mind …. 
1. Tell us a beautiful story … let us dream, take us in your universe …
2. A beautiful story that we did not already hear, one that we also want to tell.
3. A story that should be simple and easy to spread … remember, you are not in the stores to sell your products … Can you describe your concept in one line ? What is your “pitch”?
4. Like a good wine, a good book, a good film … your story is consistent … we must feel the link that connects all parts of your brand: the packaging, name, fragrances, materials used … But a little surprise is also a plus!
5. It is also true … that what you write or say, you have to prove it … testing, certification … beauty is a serious story!
6. And also a story of love, passion, your own passion for this project … are you ready to invest yourself personally …
7. Moreover, tell us who you are, write it, add photos of you and your team. Tell us your profile even if is is atypical. Without a motivated creator, an emerging brand lacks of soul.
8. And you, where do you see your brand? Where will you feel at home? In perfumeries, in pharmacies, in Spas, in concept stores …? Your ideal store, how do you see it ?
9. And in this store, what will be your selling price? Have you thought about it? Have you calculated your profitability? Do you know what is your margin?
10. Your passion is reasonable and well thought about. You will need strong tools to develop your brand (public relations, samples, demonstrations … not to mention the cost of development and production). Have you built your business plan? Do you have sufficient funds ? Are you ready to take three years without winning money?
Good creation:))
Valérie Vanier