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	<title>Mission Beauté</title>
	<link>http://www.mission-beaute.com</link>
	<description>Conseil en création, lancement et distribution de Marque de Parfum et Cosmétiques</description>
	<lastBuildDate>Sun, 21 Feb 2010 00:10:28 +0000</lastBuildDate>
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		<title>2010 trends for emerging and niche beauty brands</title>
		<description><![CDATA[The new year is already in full swing. Consumers and beauty business confidence is rising. It seems that people believe 2010 will be better than 2009. So what are the beauty trends that we have to look at in this new year?
Mintel predicts that ‘simpler products’ with lighter formulations and simple packaging have a bright [...]]]></description>
		<link>http://www.mission-beaute.com/en/marques-emergentes-et-marques-niche-quelles-sont-les-tendances-beaute-2010/</link>
			</item>
	<item>
		<title>Beauty Challenger Awards 2009</title>
		<description><![CDATA[
A triumph for natural brands
A highly awaited ceremony in Cosmeeting Beyond Beauty Paris, the major event in the beauty industry, the Beauty Challenger Awards and the Beauty Organic Award were given out on September 14th.
Now an institution, the Beauty Challenger Awards gathers an international jury of beauty experts from the Trade and the Press to [...]]]></description>
		<link>http://www.mission-beaute.com/en/beauty-challenger-awards-2009beauty-challenger-awards-2009/</link>
			</item>
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		<title>The ten key strengths about an emerging fragrance / beauty brand</title>
		<description><![CDATA[Dear Brand Creator,
I just wanted to tell you how much I admire you to embark on this exciting but long and difficult path of creating a new fragrance /  beauty brand.
So much  time spent in finding the right concept, the right formula, the proper packaging &#8230; So many sleepless nights to make and remake your [...]]]></description>
		<link>http://www.mission-beaute.com/en/10-points-fort-lancement-marque/</link>
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		<title>2009: crisis or opportunity for the niche beauty brands ?</title>
		<description><![CDATA[Thousands of dismissals here, thousands of dismissals elsewhere… Such bank is at the edge of the bankruptcy and such country also… Unemployeds in exponential rise, a strongly slowed down consumption, depressed customers… the future depicts by the media is alarming us on a daily basis.

Rightly, in such a context, one is tempted to wonder about [...]]]></description>
		<link>http://www.mission-beaute.com/en/2009-crise-ou-opportunite-pour-les-marques-de-niche-dans-la-beaute/</link>
			</item>
	<item>
		<title>Emerging Brands : the Absolute Check List</title>
		<description><![CDATA[You have an idea of a new creative, innovative and consistent brand. Your textures, and fragrances are comfortable, pleasant and smooth. Your concept arises the enthusiasm of the profession and the press. You enjoy getting involved in this risky venture and you are passionate. You have a bit of money for later &#8230; In short, [...]]]></description>
		<link>http://www.mission-beaute.com/en/nouvelle-marque-emergente-lancement/</link>
			</item>
	<item>
		<title>Patience and Passion: The Secret of Successful Emerging Brands Creators</title>
		<description><![CDATA[What is the secret of the creators of emerging brands that succeed? What are their common points?

Very often, we associate the success of an emerging brand with very sound rationals: a good Business Plan, a successful fundraising, the exclusive formula, a team, experienced and complementary &#8230; While these elements are important, I do believe there [...]]]></description>
		<link>http://www.mission-beaute.com/en/creation-de-marques-emergentes/</link>
			</item>
	<item>
		<title>Niche Brand or Cult Brand ?</title>
		<description><![CDATA[How does a niche brand become a cult brand? What are these brands that we admire ? Those who have met the challenge of image and sales? Are there any steps to follow?

Aesop, Diptyque, Odile Lecoin, Frederic Malle, Jo Malone, Miller Harris, Annick Goutal We know all these niche brands. They have become icons, models [...]]]></description>
		<link>http://www.mission-beaute.com/en/comment-marque-niche-devient-culte/</link>
			</item>
	<item>
		<title>What are The Key Success Factors of an Emerging Brand ?</title>
		<description><![CDATA[What are the emerging brands that buyers wish to carry in their outlets ? How to make sure your brand is selected ? Here are some buyers recommendations to new emerging brands.



Some things to keep in mind &#8230;. 
1. Tell us a beautiful story &#8230; let us dream, take us in your universe &#8230;
2. A [...]]]></description>
		<link>http://www.mission-beaute.com/en/ma-marque-aura-t-elle-du-succes/</link>
			</item>
	<item>
		<title>Mini Quizz for The Future Beauty Star Brands Creators</title>
		<description><![CDATA[Do you have the profile to create the future beauty star brand ? To find out, answer these simple questions &#8230; The answer is in you, of course!1. I am passionate about creating a new bueaty brand.
2. I am confident that I will bring something new on the market.
3. I speak several languages, I travel.
4. [...]]]></description>
		<link>http://www.mission-beaute.com/en/quizz-createurs-beaute/</link>
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