Beauty Challenger Awards 2009

A triumph for natural brands

A highly awaited ceremony in Cosmeeting Beyond Beauty Paris, the major event in the beauty industry, the Beauty Challenger Awards and the Beauty Organic Award were given out on September 14th.

Now an institution, the Beauty Challenger Awards gathers an international jury of beauty experts from the Trade and the Press to evaluate innovative brands, selected by a a comittee headed by Valerie Vanier, Director of the competition and founder of Mission Beauté, with Stéphanie Mignot, Martine Miltchev, and Cécile Gennardi, from Itec, and Sabine Chabbert, chief editor of Beyond Beauty MAG.

The Beauty Challenger Awards are a unique worldwide competition. They have, in 2009, for the 6th edition, highly rewarded natural brands.

ame-resplendissante_1-11The first Beauty Organic Award has rewarded Daniel Joutard, president of Aïny, the brand that brings indigenous peoples’ sacred, shamanic sciences together with the modern innovations of cosmetology to invite us to take a new look at cosmetics.

gamme_6630_15x15The Emerging Brand Award (newly launched brand) went to Didier Arthaud, for the brand 66°30, and its superb organic range for urban and modern men. Soft and smooth textures, enriched with natural active principles at the top of the innovation.

The Niche Brand Award (independent, distributed in selctive or alternative distribution) was given to Gérard Wolf, president of Fleurs de Bach, a range of beneficial products for the body and the mind: with elixirs, creams, soaps and fragrances, Les Fleurs de Bach trigger desires for happiness.

The Special Jury Prize, was awarded to Isabelle Caron, president of Absolution, the first unisex brand of customized biocosmetics with a remarkable design.

The 2008 awards saluted the brands Erborian, Jewel Beauty and Need with a Special Jury Prize for Aïny.

I look forward to seeing you soon in the Competition…

Valérie Vanier

Director of Beauty Challenger Awards and Beauty Organic Award

The ten key strengths about an emerging fragrance / beauty brand

Dear Brand Creator,

vv-22I just wanted to tell you how much I admire you to embark on this exciting but long and difficult path of creating a new fragrance /  beauty brand.

So much  time spent in finding the right concept, the right formula, the proper packaging … So many sleepless nights to make and remake your business plan …

And now that the time has come to sell your brand, to present it to the trade, it is hard to find the right words.

Because it is always difficult to sell oneself, even more to sell the brand on which you have been working for so long and are so passionate about.

Hence the importance of  a “good”  sales pitch to try and get “out” of the lot.

But strange as it seems to me, I often hear the same 10 key points:

- I have unique textures.

- My textures are very innovative.

- My product is super efficient.

- My friends have tested it, they love it.

- I use only the best active principes.

- I have not hesitated to pay the price for super ingredients.

- As regards to my retail price, my brand is in between Biotherm and Lancôme.

- The fragrance of my products ? Yes, I have tested them. All my friends like it.

- I am very motivated.

- It is an exclusive product for a very exclusive distribution.

- The packaging is unique.

But if I often hear these strengths, I imagine that the buyers and the press also…

Why not try to pick items more personal, more clearly differentiating?

At Mission Beauté, we are here to assist you in finding those elements that are part of your brand, your history, your personality, your vision.

We listen to you, we talk with you, we challenge you in order to build a unique sales pitch, one that is unique to your brand and will give you every chance of being listed by the trade.

So, eee you very soon to talk about YOUR 10 key strengths.

Cheers !

Valerie Vanier

2009: crisis or opportunity for the niche beauty brands ?

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Emerging Brands : the Absolute Check List

You have an idea of a new creative, innovative and consistent brand. Your textures, and fragrances are comfortable, pleasant and smooth. Your concept arises the enthusiasm of the profession and the press. You enjoy getting involved in this risky venture and you are passionate. You have a bit of money for later … In short, you have the feeling that you have already thought of everything.

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Niche Brand or Cult Brand ?

AesopHow does a niche brand become a cult brand? What are these brands that we admire ? Those who have met the challenge of image and sales? Are there any steps to follow?

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