In the heart of the beauty capital of the world, Cosmeeting is a major trade exhibition for showcasing brands that are making news, the ultimate temple for professionals in search of exclusivity.

With over 19,000 visitors in 2009, including 28% from overseas, and more than 500 exhibitors, it is a point of reference for the world over.

The highlight of this great beauty rendezvous – Zoom (the platform for emerging brands) and the annual Beauty Challenger Awards competition, celebrate innovation and originality by awarding prizes to the most promising beauty brands.

Opening doors to success, Zoom and Beauty Challenger Awards competition symbolize the recognition of a jury consisting of international personalities from the world of distribution, French and foreign, the media, websites … who are very aware of the market and its expectations.

Many of the brands that are now well-known started at Zoom: Les Cinq Mondes, Erborian, YesforLOV, Aïny, Doux Me, Garancia, Crazy Libellule and the Poppies, Dr. NV Perricone, Go Smile, Juliette has a gun, Teo Cabanel, The Different Company, and others.

Zoom and the Beauty Challenger Awards competition is a one-of-a-kind opportunity and guarantee that your products will be previewed by a jury consisting of all the major players in distribution and media,.

Dreaming of starting your own beauty brand or perfume?

Do you wish they attracted the attention of key buyers and evaluated by distributor networks and beauty editors of the most influential magazines?

If so, do not hesitate – join the Beauty Challenger Awards competition (closing date 15 May 2010).

Zoom … is your quickest path to success.

Wish you all success with your entry!

Valérie Vanier

The new year is already in full swing. Consumers and beauty business confidence is rising. It seems that people believe 2010 will be better than 2009. So what are the beauty trends that we have to look at in this new year?

Mintel predicts that ‘simpler products’ with lighter formulations and simple packaging have a bright future ahead. This is a reversal from previous years where very complicated ingredients were introduced to make the product sound more scientific. Simplification is also in line with the ‘natural and green’ trend. Consumers believe in ‘less is better.’ It also implies that products need to be easier to understand what benefits they deliverer to consumers. Have a look at Pomarium Sérum Elixir Concentré: one ingredient used from ‘top to toe’, one efficient base line – anti-ageing performance- clearly stated on the packaging.

Following from this is a further trend for convenience. Colour-coding or colour-blocking of product packaging helps the consumer to quickly find the right product for them in the crowded distribution. Just think of Bi Mat Cay mini balms with one colour for one action. Soon, Bi Mat Cay consumers will only have to ask for the pink balm or the green one. Convenience is also driving online beauty sales due to availability of search capabilities, price comparison and easy access of product information. Aïny serum ‘D’un Luxe miraculeux” has seen its sales zooming on the internet following a TV show and a great internet PR clipping.

The final trend called out by Mintel is multi-purpose products to appeal to a broader audience. An example is the men’s range introduced by 66°30 that clearly emphasize multi-purpose and multi-function products with a clear coding on the packaging.

What kind of interesting combinations could you think of for your products? How are you moving in your 2010 projects ? Get in touch, we will be happy to help and advise. At Mission Beauté, 2010 is also our challenge and we want to help you make it great !

We wish a wonderful 2010 to all creative and bold emerging brand creators.

Valérie Vanier

Source: www.latestinbeauty.com - www.mintel.com

Dear Brand Creator,

I just wanted to tell you how much I admire you to embark on this exciting but long and difficult path of creating a new fragrance /  beauty brand.

So much  time spent in finding the right concept, the right formula, the proper packaging … So many sleepless nights to make and remake your business plan …

And now that the time has come to sell your brand, to present it to the trade, it is hard to find the right words.

Because it is always difficult to sell oneself, even more to sell the brand on which you have been working for so long and are so passionate about.

Hence the importance of  a “good”  sales pitch to try and get “out” of the lot.

But strange as it seems to me, I often hear the same 10 key points:

- I have unique textures.

- My textures are very innovative.

- My product is super efficient.

- My friends have tested it, they love it.

- I use only the best active principes.

- I have not hesitated to pay the price for super ingredients.

- As regards to my retail price, my brand is in between Biotherm and Lancôme.

- The fragrance of my products ? Yes, I have tested them. All my friends like it.

- I am very motivated.

- It is an exclusive product for a very exclusive distribution.

- The packaging is unique.

But if I often hear these strengths, I imagine that the buyers and the press also…

Why not try to pick items more personal, more clearly differentiating?

At Mission Beauté, we are here to assist you in finding those elements that are part of your brand, your history, your personality, your vision.

We listen to you, we talk with you, we challenge you in order to build a unique sales pitch, one that is unique to your brand and will give you every chance of being listed by the trade.

So, eee you very soon to talk about YOUR 10 key strengths.

Cheers !

Valerie Vanier

Thousands of dismissals here, thousands of dismissals elsewhere… Such bank is at the edge of the bankruptcy and such country also… Unemployeds in exponential rise, a strongly slowed down consumption, depressed customers… the future depicts by the media is alarming us on a daily basis.

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